Tapping into sentiment is a must for successful design, no matter the business, the market or the person. If you cannot connect to your target addressees there is no opportunity of reaching out to your clients, promoting a brand, making a sale, picking up a new patron or making an impact. That is the primary thing, tying your ideas with the individual on the other side, impacting their life and making them believe. Marc Hagins is an aspiring student designer, and appreciator of the skills.
In any market place and at any level, good designers will always think about invoking sentiment in their consumer base. In today’s society, one inundated with technology, it is something often misused or forgotten. Emotion should be at the peak of every industry, creating an identity. Top logos, designs, brands, programs, adverts and applications achieve their emotive links with their consumers by adducing certain mind-set.
Foundation of good design
A couple of things outline the foundation of any good design, whether the design is exciting or not. Foremost, according to Marc Hagins, you need a solid foundation; then, you can start to sketch the division of space. In Web design it is similar; you have to know your internal design goals, which your consumers are, and in what perspective they will use your website. Once this foundation is done, you can get started on the design.
Internal design goals
Ask yourself what your own goals are, before you get started on anything. This does not signify you should put yourself at the focal point for the rest of the process, but it is significant to know what image you want to communicate, what your visions and values are, and how you want others to perceive you. With this knowledge at hand, you are armed to be very consistent and clear not only in your actions, but also in your manifestation. A certain amount of predictability and continuity adds to your reliability, which is significant for getting people to commit to a relationship with you.
Be familiar with who you are designing for. Your future consumers will be the people who acquire and use your website or product, so make certain you know what they want. General demographics will give you a jagged picture of who you are targeting. By drawing a lucid picture of their objectives, how they are going to use your website, and what matters and does not matter to them, you will learn how to target your consumers. Without knowing your potential users, designing something pertinent that is both usable and congenial will be quite fiddly.
Context of use
Lastly, think about the context of use. Knowing the circumstances and situations in which consumers will be visiting your website is important. Consider possible sentiments that might be involved, and find out which part you and your users play. Understand that knowing the context of use will make it simpler for you to understand your users the instant they visit your website. It will help you extend to your customers and to converse with them more efficiently.