Three Effective Advertising Strategies For Your Handyman Business

If you’re running your own handyman business, then one of the best ways to use your time is by advertising your business. Keep in mind that when you choose to advertise your business this does add to your overall overhead expenses. However, it also helps you to get more clients, which can help you increase your overall earnings. When you get the name of your business out there, this can help you by increasing your leads.

By advertising your handyman business, you can ensure that you get regular customers. Use the strategies in this guide to effectively market your handyman business. You should also consider handyman liability insurance. This is as your career exposes you to certain risk factors, such as getting sued by a client. If you gave handyman liability insurance, then you’ll be able to protect your career as well as your finances. If you want to learn more about handyman liability insurance, then click here.

Despite what many business owners think, you don’t always have to hire an advertising or marketing agency. There are effective things you can do to market your handyman business, by yourself. The best part of doing your own advertising is that a lot of the processes will be automated, with the help of handyman software. This gives you time to focus on other duties and responsibilities associated with running your business. So what can you do?

  1. Run Postcard Ads

With the help of postcard ads, you can add a personal touch to your advertising. Executing a postcard ad is also relatively easy, as long as you have the right software. You can also make use of marketing software to create a customized postcard. You don’t need to have any kind of designing experience in order to do this.

You’ll also be able to control the design of your postcard, as well as what time frame you want your campaign to run in. You can also consider working with a design as well as a printing shop in your area, to get this done. However, if you choose to work with a local design firm, expect to do a lot of trips to the design studio, the post office, and other necessary places.

There are also marketing software dedicated to postcard marketing. There are also software that you can sync automatically with your business CRM. As a result you won’t have to spend time creating a mailing list or looking for contacts in your business address book. You also won’t need to remember which contacts are best to be advertise to. What you need to do instead is just create your mailing list using information like account history or invoices, and you’ll find everything you need in the same place.

The Benefits of Postcard Advertising

With the help of postcard advertising, you can send personalized ads to your prospects directly. You’ll be able to stay on top of their minds, as well as impress them. This can result in them choosing your services over your competitors.

You’ll be able to choose who you send your ads to, and when. You can create a campaign for one time, or a recurring one. With the help of software, you can schedule the date postcards should be sent to the printer. The software will then track as well as estimate when the ads should reach your customers.

  1. Partnerships

If you want to reach your target market, then do so with the help of partnerships. These include a writing endorsement posts on social media to sending a newsletter to a mailing list that is exclusive. You can also choose to work with other businesses in your area with the help of affiliate programs. With partnerships, you can access your audience in various ways. These include social media, email, direct mail or through word of mouth.

Consider developing partnerships with other businesses in your area that are popular. These can include realtors as well as social media accounts.

The Benefits of Partnerships

There are various ways you can form partnerships to advertise both your businesses. You can create content that is sponsored, including postcard ads. Send newsletters to their client list while they send it to yours. This way, both businesses stand to benefit from the exchange.

You can also work together to create a referral program. Think about giving the business your partner with a small percentage of the profit for every client referred to you. You can also work with them to create content for social media. Take for example recording a video with a realtor business you partnered with, to show prospects how to prepare their homes for open houses.

Social media partnerships can also help you, include giving you increased reach. Partner with a related business to promote each other to both your followers and subscribers.

  1. Social Media Advertisement

One of the best ways you can market your handyman business is through social media. Through ads on social media, you can develop brand awareness and ensure that people remember your business. You’ll also be able to reach prospective customers who are outside your direct network.

There are a lot of social media platforms that allow you to advertise your business. There are platforms, such as Facebook, where you can run ads for your business as well. Instagram as well as Facebook are popular social media platforms where you’re likely to find potential clients. That’s why you should consider marketing yourself through these platforms.


When you market your business through various channels, then you’re able to reach a large number of potential customers. You develop brand awareness about your handyman business, and can also connect with people directly. Prospective clients may also approach you online, where you can set up appointments for them. It’s also possible for you to increase traffic to your website as well.